A RIDDLE: What is it?

When it tries to be emotionally effective, it is haunted by pop-music & Hollywood movies
When it tries to be conceptual, it is haunted by discursive disciplines
When it tries to be autonomous, it is haunted by marxism and injustice
When it tries to be ironic, it is haunted by empathy
When it tries to be empathic, it is haunted by irony
When it tries to be political, it is haunted by bourgeois values
When it tries to be formal, it is haunted by kitsch
When it tries to be useful, it is haunted by commercialism
When it tries to be commercial, it is haunted by a lack of demand
When it tries to be communal, it is haunted by irreconcilable individuality
When it tries to be individual, it is haunted by narcissism
When it tries to be everyday & readymade, it is haunted by its own activity
When it tries to be completely subjective, it is haunted by hypocrisy & randomness
When it tries to be objective, it is haunted by 'la differance'
When it tries to be radical, it is haunted by its own repressive tolerance
When it tries to be avant-garde, it is haunted by the principle of avant-gardism itself